In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them "blue jeans."
About Us
About Levi’s®
Our style may be as fresh as tomorrow, but we go way back - to 1853.
YOU WEAR JEANS. YOU LIVE IN LEVI'S®.
What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. But Levi’s® are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries. The Levi’s® brand is just part of our story. We’re also home to Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga®.
That’s when Levi Strauss & Co. began. Later in 1873, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And we’ve been innovating ever since. Over successive generations, Levi’s® jeans have captured the attention, imagination and loyalty of diverse individuals. The Levi’s® brand continues to define the industry with classics like the 501® jeans, innovative collections like Commuter, Levi’s® Revel and more.
